Building a Better Business Website: 10 Crucial Strategies
Brand:KAYAK: Randy Milanovic
Why It's Time to Start Thinking Differently About Business Websites
Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?
Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites serve more as "web signs" than actual sources of new customers. They might have nice visuals, but they aren't compelling, or effective... and most certainly aren't generating new sales opportunities. Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest search engine optimization gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actually good for your business.
In this short e-book, I am going to share ten of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we have used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony.
It's just as important to note that these aren't just new sales opportunities, but potentially better ones, with more lifetime value from each account. That's because, when new buyers are coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop.
If that's the kind of performance you want from your business website, read on. You won't find any gimmicks or cheap tricks in the coming pages, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence.