The Art of Flowww: Convert the other 95% of website visitors
Brand:KAYAK: Randy Milanovic
Convert the other 95% of your website visitors.
‘Flowww’ is a website adaptation of the widely accepted customer journey: Awareness, Consideration, Desire, and Action (ACDA). Visitors travel through your website viewing more pages, spending more time on-page, and becoming informed prospects. Best of all, they trust you more.
Flowww is the execution of an on-page link strategy honed throughout a decade of real-world testing and tweaking on 500+ websites.
Flowww guides website visitors through content in a manner resembling a mind map.
It can be applied most effectively over multiple pages, and multiple flowwws can be applied within the same content, crafted to appeal to each visitor type.
In The Art of Flowww, author and marketer Randy Milanovic shares how website owners can convert the majority of website visitors into better customers and champion referrers.
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