The Easiest-to-Use Online Store for WordPress or HubSpot

1.5+ Million Users Globally

  1. Create a free account, add products and style your store.
  2. Activate a plan to take it live and accept payments.

Ecwid Product Management Area

Add product images, descriptions, and details.

product-setup
Add New Products, variants, set pricing, inventory, etc
product-management
Manage products in bulk, import or export, make updates, and more.

WordPress Block with Design and Layout Controls

siteshop blocks
Customize your store’s appearance and organization to fit your business needs. Give your store a look and feel that reflects your brand. Position the shopping cart icon where you wish.
SiteShop gutenberg blocks
Add Ecwid blocks just as you would any other Gutenberg block to create the desired store setup. Upon activation, Ecwid creates a page at /store automatically for you.

Manage Store Sales

  • Track and recover abandoned carts
  • Track inventory (including sync to Square Point of Sale system)
  • Provide Local Delivery, Curbside Pickup, accept Cash
  • Bulk-edit products
  • Import/export/replace all via CSV
  • Sell and protect digital products
  • Automatically handle taxes
  • Mobile App (iOS and Android)

Promote Your Items

  • Advertise across Google
  • Offer discounts and coupons
  • Reach visitors with Remarketing
  • Retain customers with automated emails
  • Engage customers with email newsletters
  • Connect Google Analytics
  • Promote and Sell on Facebook
  • Promote on any social media

Sell Everywhere

  • Sync with your Square POS
  • Connect to Clover or Square
  • Tag products on Instagram
  • Sell on Google Shopping
  • Sell on eBay
  • Embed Buttons and Products anywhere
  • Manage multiple stores

Features vary by plan.


Ecwid online stores seamlessly integrate with your website, social network, and popular marketplaces.

Organize products, customize your storefront, accept credit card payments, track and respond to orders â€“ all with just a few clicks of a mouse.

Ecwid Gutenberg Blocks provides seamless integration and a consistent user experience within your WordPress website.

Design your online store with just a few clicks to begin selling on your Site, Facebook, Instagram, Google, Amazon, eBay, and more.

siteshop blocks
Customize your store’s appearance to fit your business needs. Give your store a look and feel that reflects your brand.

Sell on the Web, Facebook, Instagram, Amazon, and eBay

Rotate the mobile device for the full table view. (Features may change without notice.)

ChannelsValueBusinessUnlimited
Online storecheck markcheck markcheck mark
Facebook shopcheck markcheck markcheck mark
Instagram storecheck markcheck markcheck mark
Sell on Amazonx markcheck markcheck mark
Sell on eBayx markcheck markcheck mark
Sell almost anywhere, seamlessly.

Promote with Facebook, Google, Pinterest, Snapchat, and Mailchimp
PromoteValueBusinessUnlimited
Facebook Advertisingcheck markcheck markcheck mark
Google advertisingcheck markcheck markcheck mark
Pinterest Advertisingcheck markcheck markcheck mark
Snapchat Advertisingcheck markcheck markcheck mark
Mailchimpx markcheck markcheck mark
Advertise almost anywhere, easily.

Features of all Ecwid Plans
FeaturesValueBusinessUnlimited
Digital goodsMax 25GBMax 25GBMax 25GB
Unlimited bandwidthcheck markcheck markcheck mark
Sell simultaneously on multiple sitescheck markcheck markcheck mark
Facebook pixelcheck markcheck markcheck mark
One-tap checkout with Apple Pay (via Stripe)check markcheck markcheck mark
GDPR compliancecheck markcheck markcheck mark
POS: Square, Clover(not in all countries)check markcheck markcheck mark
Gift cardscheck markcheck markcheck mark
Discount couponscheck markcheck markcheck mark
Automated tax calculationscheck markcheck markcheck mark
Facebook Messenger chatcheck markcheck markcheck mark
Access to extensionscheck markcheck markcheck mark
Inventory trackingcheck markcheck markcheck mark
Advanced SEO toolscheck markcheck markcheck mark
Generate legally compliant tax invoicescheck markcheck markcheck mark
Switch to tax-inclusive pricescheck markcheck markcheck mark
Scheduled order pickupx markcheck markcheck mark
Abandoned cart emailsx markcheck markcheck mark
Wholesale pricing groupsx markcheck markcheck mark
Product filtersx markcheck markcheck mark
Product variationsx markcheck markcheck mark
Create ordersx markcheck markcheck mark
Dimensional shipping ratesx markcheck markcheck mark
Staff accountsx mark23+
Multilingual Catalogx markcheck markcheck mark
Sell Recurring Subscriptionsx markcheck markcheck mark
Ecwid includes more features than the competitors.

Support Options per Plan
SupportValueBusinessUnlimited
Chat/Emailcheck markcheck markcheck mark
Phonex markcheck markcheck mark
Priority supportx markx markcheck mark
Web Meeting Supportx markx markcheck mark
Free customization
(on annual plans)
x mark2 hrs10 hrs
We’re here with you.

PlatformsValueBusinessUnlimited
WordPress CMScheck markcheck markcheck mark
HubSpot CMScheck markcheck markcheck mark

No transaction fees are charged by Ecwid. Payment Gateways typically charge 2.9% + fees depending on which one you connect. Connect your payment gateway of choice, including Stripe, PayPal, Clover, and more (over 50 gateways supported, as well as cash).

Product Schema for SEO

Don’t lose a moment’s sleep wondering if you’ve optimized your products for search engines. Because Ecwid automatically generates product structured data in JSON LD or Microdata.

  • WordPress via plugin: Ecwid generates structured data in JSON LD. You can view it in the source code of the product’s page.
  • HubSpot and WordPress, etc via Embed: Ecwid generates structured data in Microdata format. You can view it on the product’s page using your browser’s developer tools (Inspect).

Tip: the more complete your product information, the more complete the schema.